NVIDIA Reportedly Begins Sampling Two New AI Chips For China, Plans On Regaining Market Confidence

NVIDIA is reportedly preparing to introduce two different AI chips in China as the company attempts to recapture market confidence.

NVIDIA Plans On Sticking To Chinese Markets, May Release Two New AI Chips To Attract Clientele Interest

Reuters reports that NVIDIA is offering Chinese customers samples of two different AI chips, which are targeted at retaining the firm’s dominance in the markets. While we are unaware of the specifics about the sampled chips, NVIDIA’s CEO Jensen Huang has commented on the matter, and here is what he had to say:

We’re sampling it with customers now. Both of them comply with the regulation without a license. We’re looking forward to customer feedback on it. We’re expecting that we’re… going to go compete for business, and hopefully we can serve the market successfully.

– NVIDIA’s CEO Jensen Huang

The situation of NVIDIA in the Chinese markets is certainly not the one the company would expect, as the company was affected in a major way by the imposed US restrictions, which resulted in a large-scale ban on AI GPU export. After the US government imposed bans on NVIDIA’s H800 and A800 AI GPUs, the company decided to introduce further “cut-down variants that fully comply with US export policies to maintain its presence in the Chinese markets since they did play a crucial role in the financial progress NVIDIA saw in FY23.

The firm, in response, unveiled a new range of AI GPUs, which included the H20 SXM, PCIe L20, and PCIe L2, but they were unable to gain the interest of the industry, & Chinese clients saw competing offerings much more viable, such as those from Huawei. This was a shock for NVIDIA, who had deep-rooted foundations in the Chinese markets, but the US ban played the role of an earthquake. After NVIDIA’s CEO visited China, it seemed like Team Green was determined to stay consistent in the regional markets.

While yet again we are unaware of what type of AI chips are being sampled, they are most likely to be cut-down solutions, but in a more optimized way, but we will have to wait and see.

News Source: Reuters

Share this story